Learner marketing toolkit

Learner marketing toolkit

Last updated 1 December 2022
Last updated 1 December 2022

This page has Fees Free marketing materials you should leverage in your own promotions to learners.

Fees Free marketing toolkit

We’ve created a Fees Free marketing toolkit you should use to support your own promotions.

Update your website copy

If you are a tertiary education organisation, you should update your website copy to ensure you have the most up-to-date information for learners. We recommend keeping the copy simple and directing learners to feesfree.govt.nz for more information. With the Targeted Training and Apprenticeship Fund (TTAF) ending in 2022, we have included some messaging to support this.

Long website copy:

Check your Fees Free eligibility!

Fees Free tertiary education and training is a policy introduced in 2018 to expand participation in tertiary education and reduce student debt in New Zealand. It is targeted towards first-time learners.

If you are a first-time tertiary learner, or your first tertiary education was covered by the Targeted Training and Apprenticeship Fund (TTAF), you may be able to get up to $12,000 of your fees covered for one year’s study or two years’ training. If you are eligible, we’ll organise payment of your fees with the Tertiary Education Commission.

Check if you are eligible by visiting FeesFree.govt.nz

Short website copy:

Check your Fees Free eligibility!

If you are a first-time tertiary learner, or your first tertiary education was covered by the Targeted Training and Apprenticeship Fund (TTAF), you may be able to get up to $12,000 of your fees covered for one year’s study or two years’ training. If you are eligible, we’ll organise payment with the Tertiary Education Commission.

Check if you are eligible by visiting FeesFree.govt.nz

Fees Free quick guide

The Fees Free quick guide is targeted at learners starting tertiary education and training in 2023. You can upload this to your website and distribute printed copies to support learners in their next steps.

 

Social media copy

You can use the below social media copy to promote Fees Free tertiary to learners who are studying or training for the first time:

Headline: Set yourself fees-free!
Body copy: First-time tertiary students could get one or two years fees-free. Check if you’re eligible with your National Student Number at www.FeesFree.govt.nz

Headline: Rangatahi finished school?
Body copy: They may be eligible for one year's study or two years’ training fees-free. Let them know! Learn more at www.FeesFree.govt.nz

Headline: Take a load off your student loan.
Body copy: You may be eligible for one year's study or two years’ training fees-free. Check your eligibility at www.FeesFree.govt.nz

Headline: Looking to upskill or change careers?
Body copy: First-time tertiary students may get one year's study or two years’ training fees-free. Check your eligibility by going to www.FeesFree.govt.nz

Other headline options:

  • Check your Fees Free eligibility.
  • Gather the skills you need to thrive!
  • Want to grow your opportunities?
  • Take your next step with confidence.

Social media copy – TTAF

We've created some social copy for learners who used the TTAF to cover their first tertiary study or training.

Headline: Check your Fees Free eligibility.
Body copy: The Targeted Training and Apprenticeship Fund (TTAF) ended in December 2022. If your first year of study or training was covered by the TTAF, you may still be eligible for Fees Free. Check your eligibility by going to FeesFree.govt.nz

Headline: Check your Fees Free eligibility.
Body copy: Was your first year of study or training covered by the Targeted Training and Apprenticeship Fund? The TTAF ended in December 2022. But don't worry, you may still be eligible for Fees Free. Check your eligibility by going to FeesFree.govt.nz

Social media sharing

Here are some Facebook posts and advertisements that you can share.

To ensure you get the most up-to-date content, we encourage you to ‘like’ the Fees Free Facebook page.

You can share these YouTube links on your social channels:

Digital assets

We’ve created digital banners that you can use in your promotions. You can use these assets on your website or social media channels directing learners to check their eligibility at FeesFree.govt.nz.

Please note that these have been released to you under license through Creative Commons

If you have specific requirements please email details to customerservice@tec.govt.nz.

Fees Free logos and how to use them