In June 2025, the Tertiary Education Commission (TEC) launched a nationwide marketing campaign to support the rollout of Tahatū Career Navigator in secondary schools. 

The campaign connects with young people in authentic, engaging ways – beyond the classroom – to help them confidently plan their career paths.

About Tahatū

Tahatū Career Navigator is a trusted source of career information, tools and resources. It helps young people explore their interests, identify strengths and discover pathways aligned with their goals.

From choosing National Certificate of Educational Achievement (NCEA) subjects to exploring study and training options or imagining future careers, Tahatū Career Navigator can help guide them from inspiration to action.

Tahatū Career Navigator

Campaign objectives

• Build awareness and trust in Tahatū among secondary school students.
• Encourage students to visit Tahatū and complete the Interest quiz.
• Position Tahatū as the go-to destination for career planning. 

Engaging youth

The campaign features videos shared on platforms popular with young people, including Instagram, Snapchat and Facebook. Here are some examples. 

Tahatū street quiz – Jasmin

Tahatū street quiz – Couple

Tahatū street quiz – Carlos

Tahatū street quiz – Girls

Stay connected

• To get the latest career information, tips and resources, sign up for Tahatū Career Navigator emails.
• Or follow us on Facebook, Instagram and TikTok.