Social media to attract women into trades
Social media to attract women into trades
A campaign to attract more women into the engineering, logistics and manufacturing sectors is reaching thousands of women via Facebook and Instagram.
A campaign to attract more women into the engineering, logistics and manufacturing sectors is reaching thousands of women via Facebook and Instagram.
The Industry Equity Project (IEP) builds on the success of the BCITO-led Project Retrain which focused on attracting more women into the construction sector. Using the lessons and acting on recommendations from Project Retrain, the IEP has developed a sustainable, scalable framework to encourage women to take up opportunities in the trades.
Working with Hanga-Aro-Rau Workforce Development Council, the model will be piloted in the engineering, logistics, and manufacturing sectors.
The main outputs include a scalable framework for industry to increase diversity, and a face to face or online course designed to prepare women for working in industry, built upon the 12-week course that was piloted in Project Retrain.
The project also involves adapting the ‘Girls in Hi-Vis’ initiative, run by Te Pūkenga WBL business unit Connexis, which has been rolled out to other industries to encourage young women to join the industry of their choice.